Privacy Policy

Miller from Sweden Ltd - Last updated: 3 March 2026

1. Introduction 

Miller from Sweden Ltd respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and safeguard your personal information when you: 

  • Visit our website 
  • Purchase products as a retail customer (B2C) 
  • Register or purchase as a trade/business customer (B2B) 
  • Contact us 

This policy applies to individual consumers, trade customers, and representatives of corporate customers and suppliers. 

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 

 

2. Who We Are 

Miller from Sweden Ltd 
Unit 16, Thame Park Business Centre 
Wenman Road 
Thame 
Oxfordshire 
OX9 3XA 
United Kingdom 

Company Registration No: 1406548 

Miller from Sweden Ltd is the data controller of your personal data. 

For all data protection enquiries, please contact: 
Email: info@millerbathrooms.co.uk 

 

3. The Personal Data We Collect 

Depending on how you interact with us, we may collect the following categories of personal data: 

Identity & Contact Data 

  • Name 
  • Billing address 
  • Delivery address 
  • Email address 
  • Telephone number 
  • Business contact details (for trade customers) 

Transaction Data 

  • Order details 
  • Purchase history 
  • Payment status 

Financial Data 

  • Payment information (processed securely by our payment providers — we do not store full card details) 

Technical Data 

  • IP address 
  • Browser type 
  • Device information 
  • Website usage data 

Marketing & Communications Data 

  • Marketing preferences 
  • Correspondence with our customer service team 

For trade customers, we may also collect: 

  • Company name 
  • VAT number 
  • Job title 
  • Business purchase history 

We only collect personal data that is necessary for legitimate business purposes. 

 

4. How We Use Your Personal Data 

To Fulfil Orders 

  • Process payments 
  • Deliver goods 
  • Manage returns and refunds 
  • Provide warranty services 

Legal basis: Performance of a contract 

Customer Service 

  • Respond to enquiries 
  • Handle complaints 
  • Provide after-sales support 

Legal basis: Contract and/or Legitimate Interest 

Trade & Business Relationships 

  • Manage trade accounts 
  • Maintain ongoing business relationships 
  • Provide relevant product updates 

Legal basis: Contract and Legitimate Interest 

Fraud Prevention & Security 

We may process personal data to prevent fraud, verify identity and protect our customers and business from misuse. 

Legal basis: Legitimate Interest and Legal Obligation 

Payments and Credit Assessments 

When you choose to use Klarna’s payment services (such as Pay Later or Pay in Instalments), Klarna will independently process your personal data in order to assess your eligibility for their services. 

Klarna may carry out credit assessments and automated decision-making and may share information with credit reference agencies. 

Miller from Sweden Ltd does not make credit decisions on Klarna’s behalf. Klarna acts as an independent data controller for its payment services. Please refer to Klarna’s Privacy Policy for further information. 

Marketing Communications 

Retail customers receive marketing communications only where: 

  • You have provided consent, or 
  • Permitted under UK PECR regulations

Corporate subscribers may receive marketing communications where permitted by law. You may opt out at any time. 

Legal basis: Consent or Legitimate Interest 

Website Analytics & Improvements 

We use website analytics and similar technologies to improve performance and user experience. Non-essential cookies are used only where you have provided consent. 

Please see our separate Cookie Policy for full details. 

Legal basis: Legitimate Interest and/or Consent 

 

5. Sharing Your Personal Data 

We may share personal data with: 

  • Payment providers (including Klarna) 
  • Delivery and logistics partners 
  • IT and website hosting providers 
  • Fraud prevention services 
  • Professional advisers 
  • Authorities where required by law 

We do not sell personal data. 

 

6. International Transfers 

Some service providers may be located outside the United Kingdom. Where personal data is transferred internationally, appropriate safeguards such as UK-approved Standard Contractual Clauses are in place. 

 

7. Data Retention 

We retain personal data only as long as necessary: 

  • Accounting and order records: minimum 6 years 
  • Trade account records: as required for contractual and legal purposes 
  • Marketing data: until you withdraw consent 
  • Customer service correspondence: as needed 

Data is securely deleted or anonymised when no longer required. 

 

8. Automated Decision-Making 

We do not carry out automated decision-making that produces legal or similarly significant effects, except where conducted independently by payment providers such as Klarna. 

 

9. Your Rights 

Under UK data protection law, you have the right to: 

  • Access your personal data 
  • Correct inaccurate data 
  • Request deletion (where applicable) 
  • Restrict processing 
  • Object to processing 
  • Request data portability 
  • Withdraw consent at any time 

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): 
www.ico.org.uk 

 

10. Cookies 

We use cookies and similar technologies. For detailed information, please see our Cookie Policy. 

 

11. Changes to This Policy 

We may update this Privacy Policy from time to time. The latest version will always be available on our website.